There are more reasons to have a website today than ever before. The internet continues to transform the way we find answers, research products and services, and ultimately how and where we spend our money. Smartphones and devices are influencing our choices in micro moments, giving us the ability to find any information we want in real-time. If you are unsure if a website would be helpful to your business, listed and explained below are 5 important reasons to have a website in 2019.
Lead generation is one of the most compelling reasons for businesses to have a website.How many times have you searched online to find a local business or service? Chances are that you have done this more than a few times. According to one study, “local mobile searches that contain a variant of “can I buy” or “to buy” have grown over 500% over the last two years.” – Source: Google Data, U.S. If you want to show up for more local searches and have greater search engine visibility, you will need a website. If you don’t have a website, you are forfeiting a major opportunity to connect with your audience.
Websites are also great for driving action. Promotions, discounts, and special offers are all great ways to attract new customers and draw in returning customers. You can encourage website visitors to take action by allowing them to Get A Quote Today, Sign Up For Your Newsletter, Request To Be Notified Of Promotions And Discounts, Request/Schedule An Appointment, or any other call to action.
Brand Awareness & Transparency
We all know the importance of making a good first impression. Surprisingly, however, many businesses overlook how their website (or absence of one) can play a significant role in shaping the impressions they give to potential customers.
Whether someone hears about you online, through a friend or in person, it is likely that they will do a bit of research before they consider giving you their business. This is when having a professional website can make all the difference. People will be more willing to engage with you once they have an idea of who you are and what you are all about. Your website is the perfect place for you to share information about your company, services, and core values. You can give your audience a glimpse into your personal journey and reiterate your passion and dedication for your craft. By having a website, you are signaling to potential customers that your company is both legitimate and values transparency.
Be More Accessible & Efficient
Convenience and ease of use are both major factors in many of the decisions we make.
Did you know that having a website can be used to save time, for both you and your customers? It might seem counterintuitive, but it’s true. A website can serve as a user-friendly access portal to important information and resources and be available 24 hours a day, 7 days a week. That creates convenience for you and those that are interested in your business .
Having downloadable forms, policies & FAQs, contact information, and directions to your business on your website are all examples of ways you can give your website visitors and customers everything they need right at their fingertips. This also conveys the message that your business is both helpful and efficient. You can create additional convenience for new and existing customers by offering online appointment scheduling, e-document signing, and accepting online payments through your website. The possibilities for how you can use your website is virtually limitless. Ultimately your website can be a big time saver for both you and your customers, while providing the necessary resources for a first time visitor to become a new customer.
Harness the power of customer reviews
Positive reviews from current or previous customers can be the deciding factor for a prospective new customer, while serving as a reminder to existing customers that you value and appreciate your work with them. Reviews also help establish credibility, and convey your ability to build rapport with new customers, and display your passion and dedication to your craft.
Reviews also improve your website’s visibility and in-turn can make it easier for new customers to find your business online. Search engines evaluate the quality and relevancy of a website by using algorithms. Verified reviews are one of the many variables search algorithms take into account.
Google has openly stated that having authentic online reviews about your business can have a direct impact on your SERP (Search ranking position).
Learn about your audience – through analytics
In order to successfully grow your business, it is imperative to know how people are finding you, what webpages are being visited the most, and which CTAs (Call-to-actions) are getting you results (phone calls, form submissions, subscriber sign ups, etc).
Do you know which of your promotions/offerings are attracting the most customers? Can you measure what the ROI (return on investment) is from your online presence? Are specific marketing campaigns or website pages yielding better results than others? These are all questions that can be answered through analytics.
Though it may seem complicated at first, tracking and measuring online engagement metrics is much easier than you may think. Many tools for acquiring analytical data about your business (such as Google Analytics) are even free!
Ready for change?
Now that we covered 5 compelling reasons to have a website in 2019, are you ready to get your own professional website? There are so many options when it comes to designing a website it can seem nearly impossible to know how to approach getting a website designed. Fortunately, right now I’m offering a free consultation to anyone who is interested in learning more about getting a website.
You can book time with me directly using my online calendar or send me any questions you might have through my website contact form.