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Inbound Marketing involves creating and aligning all sales and marketing strategies and campaigns across all channels. Example – a company may be running several email campaigns, each using different content, all showcasing one particular offering. While simultaneously running separate campaigns on search engines or on social media platforms, for promoting that same offering. It would be very difficult to know exactly when and where each inquiry came from if there is no inbound strategy in place.
By using an inbound strategy, all of these leads would be funneled into one central dashboard, clearly showing which campaign they came from, what content they responded to, and which content they engaged with.
Marketing automation can be used in many different ways and for a number reasons. Most businesses know that it can often take a large amount of time and effort to effectively qualify, nurture, and convert new leads to new customers. Businesses also know that customers and prospects alike expect immediate and timely responses when they are considering purchasing a particular product or service. When applied correctly, marketing automation can be an excellent solution for handling all of these types of tasks.
Additionally, recent research shows that 77% of CMOs at top-performing companies indicate their most compelling reason for implementing marketing automation is to grow revenue. – Gleanster
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SEO, (Search Engine Optimization), is a form of digital marketing that involves optimizing a website to acquire more website visitors through organic search. When done correctly, SEO improves a website’s search visibility, increases website traffic/visitors, and improves the quality and relevancy of website traffic. All of these changes result in new business, as well as lowering the cost per conversion (cost per lead). Additionally, the results achieved through SEO typically continue yielding value/traffic for an extended length of time.
There are many components to SEO, but the majority of these can be grouped into essentially 2 different facets.On-Page optimization and off-page optimization.
PPC, or Pay-Per-Click, is a powerful marketing model that enables businesses to drive highly-targeted traffic to their website using pay-per-click style campaigns. PPC marketing campaign be applicable on many different digital platforms. A few of these platforms include: search engines like Google and Bing, and social media platforms, such as Facebook and LinkedIn. PPC campaigns can be highly effective through leveraging the targeting capabilities. You can target users based on: keywords & searchterms, demographics, geographic location, previous website visitors, placements, user interests, and many other audience-targeting criteria.
A large percentage of consumers and professionals check their email regularly and frequently. Email has become an integral part of communication in today’s world. For that reason, it is imperative for businesses to use email to engage with their customers. As of 2018, there are over 3.5 billion email users globally. Additionally, email marketing has an average return on investment of more than 3,200 percent. This equates to an average return of $38 for every dollar invested in email marketing. – Statista. It’s also crucial to adhere to email user policies and rules. Fortunately, there are many legitimate ways to utilize email to effectively engage with your audience. If you need email marketing services, schedule a free strategy consultation today.
Maximize your company’s sales efforts, streamline communication, align and centralize your marketing and sales funnels, create customer and company segmentation, and apply lead scoring. These are just a few of many benefits you would receive from a well optimized CRM.
If you’re looking for a CRM solution, call or schedule a free consultation.
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Web Design is an essential component to any digital marketing strategy. Your website can and should be used as an effective vehicle for both lead generation and building positive brand awareness. A well designed website will have; proper content formatting and styling, creating an optimal navigation layout, incorporating responsive code to ensure your website is mobile-friendly, utilizing clear call-to-actions, and displaying the right content in the right places.
having proper web design has become so important that even search engines like Google and Bing will penalize you if your website lacks structure or is not user-friendly.
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Consumers and business professionals watch and engage with video content regularly to find answers, learn about products and services, and make more informed purchasing decisions.
Companies can stand-apart from their competitors and demonstrate thought-leadership to their audience through video content marketing.
Companies that are not creating video content are forfeiting a huge opportunity to engage with their customers and prospects online.